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Folia Design

  • Home
  • Folia Design
  • work
    • ALL
    • IDENTITY
    • PACKAGING
    • PRINT
    • WEB DESIGN
    • GRAPHITE + INK + CHALK
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  • CONSULTING
  • CONTACT
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Steltzner Vineyards

Overhauling a long-standing, recognizable brand requires a lot of thought, research and respect for the legacy of the older brand. Much discourse and review of the family history and business occurred which brought up an old label from the 60s depicting a stag leaping out of the letter S that was applied to containers hauling away table grapes at harvest time. It was from that framed vintage label from which the new label concept took a twist and final turn.

 Photo by  Suzanne Becker Bronk

Photo by Suzanne Becker Bronk

 Photo by  Suzanne Becker Bronk

Photo by Suzanne Becker Bronk

 Photo by  Suzanne Becker Bronk

Photo by Suzanne Becker Bronk

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Designs. Nurtures. Explores. Flows. Chews.
Life is much more than work, yet makes me better at what I do there. This is my story.

From last Sunday’s bake.
Advantages of warmer weather helping with my crumb.
I’m reflecting at how much I’ve learned in all things bread in the last 8 months, and in particular, the ultimate form of it: artisanal, hand-crafted sourdough... w/no commercial yeast. The jargon, bakers percentages, flour types, protein levels, ability to plan out a bake 2 days, saving a bad preshape into a salvageable final one, scoring and that sought after open crumb... I’m still making mistakes but the little homebaker in me is good, arriving at this place.

I need to say a special thank you to my guy @jehhughes. Thank you babe for all the teachings and guidance. I would not have arrived here without you and your continued help. When I sliced into this one, a big smile popped on my face... an open crumb! (The memory reels are on repeat every time I go in for shaping... of you doing your magic with dough). You are still the most humble and greatest breadnerd, a sourdough genie and master at the craft. A rare talent if I ever saw in one! Lucky me to learn from something close to your heart and be your biggest fan! 🍞😘❤️💅🙌.
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#leftfootbakery #hestheman #lovemyguy #instalove #instabread #actionsspeaklouderthanwords #sourdough #wildyeast #naturallyleavened #bread #wildyeast #organic #flourwatersaltyeast Haven’t seen this guy for a few days... bear hug upon arrival. While prepping dinner, discussions on movies/shows to watch: Lost in Space, Breakfast Club, Blade Runner.... strange to be talking about flicks I watched back in the day... but so so cool to do so with this one. ❤️
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#lovemyboy #momandson #hestallerthanme #imtiptoeing Putting in some OT on finishing up on logo concepts. The whiff of bread baking, soft morning light and coffee at my desk does a creative mind well.
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#naturallyleavened #sourdough #sourdoughstarter #wildyeast #levain #scoring #wholegrain #keithguistobakerysupply #centralmilling #organic #instabread #igbreadclub #breadnerd #healthycarb #graphicdesignerwhobakes #foliadesignnapa #logos #napagraphicdesign #juliaallengraphicdesign #foliadesignnapa #juliaallengraphicdesign #bakedbyjulia Showcasing newly designed brochure for Napa Valley College’s Career Education & Workforce Development Program. If I had grown up here in Napa, I would definitely have taken advantage of the amazing programs being offered there. Not only a great school for kids coming out of high school, but thoroughly rich courses/programs for adults looking to do a career shift or enhancement in what they already do. 
Coincidentally, I heard on KQED this morning that a new state law was put into effect called Transfer Law in California, which requires that the UC and USU schools set up a specific path of requirements, so that if fulfilled by the community college student, will lead directly to admission to that school.

You can read more about it here:
https://bit.ly/2INvFzs

Great news for California community college students, getting access to future college opportunities in the state they live in!
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#foliadesign #foliadesignnapa #juliaallengraphicdesign #branding #napavalleygraphicdesign #printdesign #brochure #brochuredesign #napavalley #northbay #napavalleycollege #napavalleycollegecareereducation #napavalleycollegepathways #napavalleycollegeworkforcedevelopment #transferlawincalifornia #californiacommunitycollege #highereducation #opportunities #californiastateuniversity #universityofcalifornia #transferstudent #uctransfer #intersegmentalgeneraleducationtransfercurriculum Buddy on my front stoop.
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#cicada #cicadas #cicada2018 Bread delivery for two. .
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#bakedbyjulia #sourdough #sourdoughstarter #wildyeast #naturallyleavened #flourwatersalt #breadnerd #breadgift #motobread #scooterdelivery #bakeday #bread I’m about to eat you.
#crumbshot from previous post... the “fishy one.”
50% ABC, 30%T85, 20% WW, 85%hydration, 19% inoculate .
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#naturallyleavened #sourdough #sourdoughstarter #wildyeast #levain #scoring #wholegrain #keithguistobakerysupply #centralmilling #organic #instabread #igbreadclub #breadnerd #healthycarb #graphicdesignerwhobakes #foliadesignnapa #juliaallengraphicdesign #bakedbyjulia The pursuits of creativity in design and baking today enhanced by steady flow of 🌧. .
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#naturallyleavened #sourdough #sourdoughstarter #wildyeast #levain #scoring #wholegrain #keithguistobakerysupply #centralmilling #organic #instabread #igbreadclub #breadnerd #healthycarb #graphicdesignerwhobakes #foliadesignnapa #juliaallengraphicdesign #bakedbyjulia #inspiredbybreadjourney