Foodshed Take Away Logo/Branding Design
The concept for Foodshed Pasta and Pizza began as a locals,' high-quality, affordable Italian eatery w/philanthropy behind it: to provide Napa’s low-income youth and at-risk/under-served populations with work experience and to bring recognition to financial donors helping interns make their next steps. With Italian heritage being at the roots of this eatery, the pizza peel (and the kind used in Italy) became an important visual. At the same time, the sunflower image was added as the original location had a bed of them to bring cheer and catch attention from the road. The end result became a fusion of delightful cheer around the culture of Italian foods at Foodshed Take Away, with a revision in naming to reflect being one of Napa's favorite local place to pick up delicious meals and "take home" (but no worries, guests are welcome to eat there as well).